Perform Marketing Partners Privacy Policy

Effective Date: June 1, 2026 Last Updated: October 9, 2026

  1. Introduction

Perform Marketing Partners ("we," "us," "our") is a paid search marketing agency. This Privacy Policy describes how we collect, use, and protect information from visitors to our website at performmarketingpartners.com and from users of the services we offer, including our free paid search audit tool, the PMP Google Ads Audit Tool, at audit.performmarketingpartners.com.

This policy applies to everyone who interacts with us, whether you are browsing our website, requesting an audit, inquiring about our services, or an existing client. Different sections apply depending on how you engage with us; where a section applies specifically to a particular service, that is noted clearly.

By visiting our website or using any of our services, you agree to the practices described in this Privacy Policy.

  1. Information We Collect

2a. Website Visitors

When you visit our website or the PMP Google Ads Audit Tool site, we automatically collect:

• IP address and general geographic location • Browser type, device type, and operating system • Pages visited, time on site, and referring website • The campaign that brought you to us (for example UTM tags or an ad click ID) • How you use our pages: which sections you view, how far you scroll, which buttons and links you click, and when you leave • How you use our forms: when you start a form, which fields you complete, and the last field you were on if you leave. We record field names only, never what you type, until you choose to submit the form

We link this activity to a randomly generated visitor ID stored on your device. On its own this ID does not identify you. If you later submit a form on our site, we link your earlier activity on that device to the information you submit.

We also use Microsoft Clarity, which records how visitors interact with our pages (mouse movements, clicks, and scrolling) as session replays and heatmaps. Text you type into forms is masked and is not recorded. Microsoft collects this data on our behalf; see Section 9.

This information is collected through cookies, similar browser storage, Google Analytics, Google Tag Manager, Google Ads tags, Microsoft Clarity, and our own analytics. See Section 9 for details.

2b. Contact and Inquiry Forms

If you contact us through our website, request information about our services, or submit any inquiry form, we collect:

• Name and email address • Company name and website • The content of your message or request

2c. Paid Search Audit Tool Users

If you use our free paid search audit tool, we collect additional information both from you directly and from your advertising accounts with your authorization.

Provided by you at intake:

• Business name, website URL, industry category, and primary product or service • Email address • Advertising goals, volume and efficiency targets, goal scope, target markets, and annual budget range • Competitors and strategic context • Your Google Ads Customer ID and, optionally, the name of your main conversion event in Google Analytics

When you continue to Google sign-in, the answers you have entered on the form are saved first, so that we can follow up with you if sign-in is not completed.

Accessed from your Google accounts (with your authorization):

• Google Ads: campaign structure and settings, performance metrics, keyword and search term data, ad copy and assets, conversion settings, and account change history • Google Analytics 4: the list of Analytics accounts and properties you can access, so you can choose the right property; and, for the property you choose, aggregated website sessions and key events by channel, source/medium, and Google Ads campaign

All Google account access is strictly read-only. We never modify, create, pause, or delete any settings, campaigns, or data within your accounts.

  1. How We Use Your Information

3a. All Website Visitors

• To operate, maintain, and improve our website • To understand how people find and use our site, including which sections are read and where people stop on our pages and forms, so we can improve them • To understand which of our campaigns bring visitors who go on to request an audit or become clients • To run paid advertising campaigns that promote our services • To comply with applicable legal obligations

3b. Contact and Inquiry Submissions

• To respond to your inquiry or request • To send follow-up and marketing emails about our services, which you can unsubscribe from at any time (see Section 6) • To evaluate potential client relationships

3c. Paid Search Audit Tool

• To generate and deliver your personalized paid search audit report • To provide performance insights and strategic recommendations • To send transactional communications related to your audit • To send follow-up emails about your audit and our services, which you can unsubscribe from at any time (see Section 6)

A Perform Marketing Partners analyst reviews your audit data and report before it is delivered to you, to check its accuracy. By requesting an audit, you agree to this review.

We do not use your Google account data for advertising targeting, audience profiling, or any purpose beyond delivering your audit.

  1. How We Access Your Google Accounts

This section applies only to users of the paid search audit tool.

4a. Authorization

Google Analytics 4. We access GA4 through Google's standard OAuth 2.0 process. When you continue to Google sign-in from our intake form, you are taken to Google's own consent screen, where you review the permission we request and choose whether to grant it. We never ask for or receive your Google password.

When you grant access, Google issues us a refresh token. We store it encrypted (AES-256) and use it only to retrieve the GA4 data described in this policy. Access tokens derived from it are short-lived (one hour) and are never stored.

We request offline access because your audit runs after our team has reviewed your request, which can be hours or days after you connect. We do not keep this access once it has served that purpose (see 4c).

Google Ads. We do not use OAuth to access your Google Ads account. Instead, we send a manager-account link request, which you accept inside Google Ads. This gives our manager account read-only access to your account data.

4b. Permissions Requested

We request the minimum permissions necessary to perform the audit:

• Google Analytics 4: read-only access to your Google Analytics data (the permission Google describes as "See and download your Google Analytics data") • Google Ads: read-only access to your Google Ads account data

4c. How long we keep access, and how to revoke it

We revoke our GA4 access ourselves and permanently delete the stored token at the earliest of these points:

• your audit report is delivered; • your audit request is declined; or • 30 days after you connected.

You can also revoke access at any time. For GA4, visit https://myaccount.google.com/connections and remove PMP Google Ads Audit Tool. For Google Ads, go to Admin, then Access and security, then Managers in your Google Ads account and unlink our manager account.

Revoking access stops any further data access. It does not delete data we have already collected. To request deletion, see Section 8.

4d. Google API Services User Data Policy

Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements:

• Google API data is used only to generate and deliver your audit • We do not use Google API data for advertising targeting or retargeting • We do not use Google API data to develop, improve, or train artificial intelligence or machine learning models • People at Perform Marketing Partners access your Google account data only to review your audit before delivery (see Section 3c), with your permission, for security purposes, or as required by law • We do not sell, rent, or share Google API data with any third party, except with the service providers described in Section 7 as necessary to produce your audit • The de-identified audit summaries described in Section 5 are aggregated and anonymized, and are used only for our internal operations

  1. Data Retention

We keep information only as long as we need it for the purpose it was collected, then delete it.

How long we keep each type of information:

Website analytics (Google Analytics on our own website): 14 months.

Website activity linked to a visitor ID (sections viewed, clicks, form progress): 13 months.

Session replays and heatmaps (Microsoft Clarity): session replays are available to us for up to 30 days; Microsoft's own retention is described in its privacy statement.

Google Ads and Google Analytics account data retrieved for your audit: kept with your audit record for 24 months after audit delivery, so we can answer questions about your report, then deleted.

Google Analytics access (OAuth tokens): revoked and deleted when your audit is delivered or declined, and no later than 30 days after you connect.

Google Ads manager-account link: kept until you or we remove it (see Section 4c).

Audit intake details and audit report: 24 months after audit delivery, or for the duration of our business relationship, whichever is longer.

Prospect records (contact details, form answers, including form answers saved before sign-in, the activity linked to them, and email activity such as opens and clicks): 24 months after our last contact with you, unless you become a client.

Client records: for the duration of our engagement plus 3 years.

De-identified audit summaries: kept indefinitely. These contain no names, email addresses, website addresses, or account IDs, and cannot be used to identify you or your accounts. We use them only to benchmark and improve our audits.

Unsubscribe requests: if you unsubscribe, we keep your email address on a suppression list so that we do not email you again.

Account data is the information retrieved from your Google Ads and Google Analytics accounts. The audit report is the summarized analysis and recommendations we produce from it.

You can ask us to delete your information sooner at any time (see Section 8).

  1. Email Communications

6a. Transactional Emails

We send transactional emails in connection with services you have requested. For audit tool users these include confirmation of your request, your audit report, and status updates. These are not marketing emails and are sent regardless of marketing preferences.

6b. Follow-up and Marketing Emails

If you request an audit or contact us, we may send you follow-up emails about your audit and our services, and occasional paid search insights and offers. You do not need to opt in to receive these, and you can stop them at any time.

Every follow-up and marketing email includes an unsubscribe link. You can also unsubscribe by emailing info@performmarketingpartners.com with "Unsubscribe" in the subject line. Unsubscribe links take effect immediately; email requests are processed within 10 business days. Unsubscribing does not stop transactional emails about an audit you have requested.

Our emails record when they are delivered, opened, and when a link in them is clicked, so we know which messages are useful and when to follow up. Some email programs open emails automatically, so this information is approximate.

6c. CAN-SPAM Compliance

All marketing emails comply with the CAN-SPAM Act. Each will identify itself as a commercial message, include our physical mailing address, and provide a working opt-out mechanism.

  1. Data Sharing

We do not sell, rent, or trade personal information or advertising account data. We share data only with service providers that help us operate the business and deliver our services, including:

• Cloud infrastructure, database, workflow automation, and hosting providers • AI service providers used to draft audit analysis: data is processed only to generate your report, is not retained by these providers for their own purposes, and is not used to train their models • Email delivery service providers • Analytics, session recording, and reporting tools

All service providers are contractually required to handle data securely and may not use it for any purpose other than providing services to us. We may also disclose information when required by law or valid legal process.

  1. Your Rights

You have the following rights regarding your personal information:

• Access: request a copy of the information we hold about you • Correction: request correction of inaccurate information • Deletion: request deletion of your personal data and any stored account data • Opt-out: stop follow-up and marketing emails at any time

To exercise any of these rights, contact us at info@performmarketingpartners.com. We will respond within 30 days.

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected and whether it is sold or disclosed (we do not sell personal information), the right to request deletion, and the right to non-discrimination for exercising CCPA rights. To submit a CCPA request, contact us at info@performmarketingpartners.com.

  1. Cookies and Tracking Technologies

Our website and the audit tool site use cookies and similar browser storage for the following purposes:

• Essential: required for basic website functionality, and to keep your audit form answers in your browser while you sign in with Google. • Our own analytics: a first-party cookie and browser storage entry named pmp_aid holds a random visitor ID for up to 400 days, and a session ID is held in your browser until you close it. They let us understand how people use our pages and forms, as described in Section 2a. We also store the campaign tags from the link you arrived on, so we know which campaign brought you. • Google Analytics and Google Tag Manager: to measure how visitors use our site. • Microsoft Clarity: we partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay, to improve our website. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of pages and online activity. For more information about how Microsoft collects and uses your data, see the Microsoft Privacy Statement at privacy.microsoft.com/privacystatement. • Advertising: for Google Ads conversion tracking and remarketing, which may result in our ads being shown to you on Google's advertising network after visiting our site.

You can manage or delete cookies and site storage through your browser settings. You may also opt out of personalized advertising at adssettings.google.com. Disabling certain cookies may affect website functionality.

  1. Security

We implement reasonable security measures to protect your information. These include encrypted data transmission (TLS/HTTPS), encryption of stored OAuth tokens (AES-256), access controls on account data, and read-only API permission scopes. Our customer database is not reachable through any public interface and is accessible only to our own systems. For audit tool users, we also revoke Google access and delete stored tokens automatically, as described in Section 4c.

  1. Third-Party Services

Our website and services connect with third-party platforms, each governed by their own privacy policies. For the paid search audit tool specifically, these include:

• Google Ads API: Google LLC (policies.google.com/privacy) • Google Analytics API: Google LLC (policies.google.com/privacy) • Google Slides API: Google LLC (policies.google.com/privacy). We use it to build your report in our own Google account; it does not access your data.

Our website also uses Microsoft Clarity: Microsoft Corporation (privacy.microsoft.com/privacystatement).

We are not responsible for the data practices of third-party services.

  1. Children's Privacy

Our website and services are intended for business use and are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors.

  1. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. For material changes, we may also notify affected users by email. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

  1. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Perform Marketing Partners Email: info@performmarketingpartners.com Website: performmarketingpartners.com