The anti‑agency.Marketing that grows the business.
Brand that builds tomorrow's demand.
Performance that brings today's customers.
The firepower of a big agency. None of the games.
Finally, both
done well.
Most agencies are built for one and bolt on the other. We run brand and performance the grown-up way: one plan, senior people on both, and every dollar held to account.
Brand that builds tomorrow's demand
TV, CTV, online video, audio, out-of-home and programmatic, planned to reach the people who'll buy from you next, then managed while it runs against the cost of reaching new people, the attention earned and the awareness lifted.
Performance that brings today's customers
Search, social and programmatic run to the cost of your next customer, not platform ROAS. We break the goal into its parts, find what's really driving it, and move money to where your next customers are coming from.
Why we're the anti-agency
None of
the games.
Most of what goes wrong with agencies is built into how they're run. So we built PMP the other way around.
The firepower of a big agency.
10–30
years each specialist has spent in their channel
$100K–$300M
budgets run, for big and small brands across B2C, B2B, non-profit and government
1
accountable lead, with a team built from the specialists your plan needs
Brand+
Media strategy and planning
Media buying
TV and CTV
Online video
Audio
Out-of-home
Programmatic
Performance+
Paid search
Paid social
Programmatic
SEO and AI search
Conversion rate optimization (CRO)
Measurement+
Measurement and attribution
Tracking and data
Reporting
Market intelligence
Brand
Media strategy and planning
Media buying
TV and CTV
Online video
Audio
Out-of-home
Programmatic
Performance
Paid search
Paid social
Programmatic
SEO and AI search
Conversion rate optimization (CRO)
Measurement
Measurement and attribution
Tracking and data
Reporting
Market intelligence
Accountable
every week.
What moved, why, and what we're doing about it.
A short email on what your money did, with anything that needs your decision flagged at the top. Every number sits next to your goal, last week and what you spent.
Brand gets its own read: who it reached this week, and the longer-term signs it's working, reported monthly.
In your inbox by noon Central, every Monday
Sample Client
Weekly summary: leads · all paid activity
Spend · last week
$15,231
0.0% vs prior week
Leads · last week
502
▲ +7.0% vs prior week
Cost per lead
$30.34
▼ −6.6% vs prior week
Spend vs budget · month
98.4%
$64,950 of $66,000
Leads vs goal · month
103.9%
2,077 of 2,000
Why leads moved this week (+33)
Open items
One partner converts better on the same searches and runs out of budget most afternoons. Proposal: move a small weekly amount to it.
Two top videos are wearing out: people have seen them too often and clicks are getting dearer. New cuts from your creative partner go live next week.
First full week of phone-lead data. No conclusions yet.
Sample Client
Weekly summary: brand · CTV, online video, audio
Spend · last week
$21,600
0.0% vs prior week
Branded searches · last week
4,180
▲ +6.1% vs prior week
Share of search · 4 weeks
18.4%
▲ +0.9 pts vs prior 4 weeks
Spend vs budget · month
97.9%
$84,600 of $86,400
New site visitors · your markets
6,920
▲ +4.3% vs prior week
Reach by channel this week
| Channel | Spend | People reached | Cost per 1,000 reached | Seen or heard to the end |
|---|---|---|---|---|
| CTV | $9,800 | 212,000 | $46.23 | 96% |
| Online video | $6,300 | 388,000 | $16.24 | 61% ▼ |
| Audio | $5,500 | 141,000 | $39.01 | 89% |
Each platform counts its own reach, and the same people show up on more than one, so reach is never added up across channels. Awareness lift is measured monthly.
Open items
Online video completion has slipped three weeks running, while CTV keeps reaching new households at a steady cost. Proposal: move a small weekly amount from online video to CTV.
Second survey wave is in the field. Results land in the monthly read.
Live since Monday. One more week before we judge it.