Free PPC audit: a Google Ads audit graded against your business targets
Most free PPC audits list what's misconfigured. Our pay-per-click audit starts with whether you're hitting your business numbers, reads that performance against what your category and competitors are doing, and ends with a ranked list of specific changes to make. Every audit is reviewed by a senior paid search strategist.
Start my free PPC auditTwo minutes of your time · Read-only access · Business email required
What is a PPC audit?
A PPC audit is a structured review of a pay-per-click advertising account, most often Google Ads, that checks whether the spend is producing the business results it should. A good PPC audit looks beyond settings: it measures results against your goals, checks the conversion tracking your bidding relies on, reviews how the account is managed, and ends with prioritized fixes. Our PPC audit service currently covers Google Ads accounts, together with the Google Analytics 4 data behind them.
A look at the real thing
Eight slides pulled from a real 28-slide audit, anonymized: the questions we'd start with, the executive summary, your results against your own goal, the market context, the performance analysis across every channel, the change history, one of the scored settings pages, and the ranked recommendations. Click any slide to see it full size.
Our Google Ads audit checklist: five areas, not just settings
A paid search audit that stops at configuration misses why an account is winning or losing. Our PPC account audit covers five areas, in order of what matters most to your business.
Results against your business goal
Your goal and efficiency target, scored against actual performance and your prior-year baseline, not a benchmark from someone else's industry.
Your market context
Category and brand search demand in your markets, your share of search against the competitors you name, and your spend calendar set against your demand calendar.
The signal your bidding runs on
Google Ads reconciled against GA4, how conversions are defined and which are primary, and whether the events driving smart bidding match real business outcomes.
How the account is being run
Thirty days of change history: days touched, edits made, what kind, and what happened to performance in the quiet stretches.
Your account configuration
Roughly twenty settings scored 1 to 5 with the evidence: bidding strategy, brand campaign separation, conversion goals, match types, negative keywords, ad strength, Quality Score, location targeting, auto-apply and tracking.
Questions, then a ranked plan
The audit opens with the questions we would ask you first, because the why behind your numbers changes the advice. It ends with prioritized recommendations, each with the evidence, why it matters and what it should be worth. If you only do three things, it tells you which three.
How our PPC audit service works
Share your goals
Two minutes: your goal, target, markets and competitors. This is what makes the audit about your business, not just your account.
Grant read-only access
Google Analytics through Google's secure sign-in, and Google Ads through a read-only manager link you approve. We can look; we cannot spend, change or pause anything.
We build and review it
Data is collected and scored against a fixed rubric, then every finding is reviewed by a senior strategist with 10+ years of experience.
It arrives within 48 hours
A deck you own and can forward to your leadership. Want a walkthrough? There's a booking link inside. Your choice.
Real work instead of a pitch
Every agency has a deck and a confident opinion about your account. None of that tells you whether they're any good. So we do a piece of real work and hand it over. If it's good, you know what working with us is like before paying anything. If it isn't, you keep a free audit.
Your data stays yours: we don't sell it, share it or use it to benchmark other accounts, and we remove our own Google Analytics access as soon as your audit is built. Privacy policy
PPC audit and Google Ads audit FAQ
Is the PPC audit really free?
Yes. We hope you'll like the work enough to talk to us about running your paid media. If you don't, you keep the audit. No call, no pitch, no obligation.
What is the difference between a PPC audit and a Google Ads audit?
PPC (pay-per-click) covers any ad platform billed per click. A Google Ads audit is a PPC audit of a Google Ads account specifically. Our audit reviews your Google Ads account and the Google Analytics 4 data behind it.
How do you do a PPC audit?
We start with your business goal and efficiency target, compare results with the prior year and your market's search demand, reconcile Google Ads conversions with GA4, review 30 days of account changes, then score about twenty settings from 1 to 5 with evidence and rank the fixes.
How long does the audit take?
Within 48 hours of receiving your information and access, often sooner. The request itself takes about two minutes.
What access do you need to my accounts?
Read-only. Google Analytics 4 through Google's standard sign-in, and Google Ads through a read-only manager-account link you approve inside Google Ads. We cannot spend, change or pause anything, and you can remove access at any time.
Will you just tell me to spend more on Google Ads?
No. The audit recommends the best path to your business goal. Search captures demand; it doesn't create it. When the evidence says your growth sits upstream of search, the recommendation says so.
Do I have to talk to anyone?
No. You can get the entire audit without speaking to anyone. If you'd like a walkthrough of the findings, there's a booking link inside the deck.
Can I share the audit with my current agency?
Yes. It's your deck. The ranked recommendations make a practical to-do list for whoever runs the account.
Do you only work on Google Ads?
No. We're a performance marketing firm covering paid search, paid social, programmatic, CTV, audio, SEO, CRO and analytics. The audit starts with paid search because that's where we can produce rigorous work from read-only access in 48 hours.
Get your free PPC audit
Find out what your Google Ads account is actually doing. Two minutes to request, read-only access, and a senior-reviewed audit within 48 hours.
Start my free PPC auditBusiness email required · Brands buying media directly