The A-N-T-I- Approach

4 Points of Accountability is the 4 points of comparison we use to assess campaigns performance: the business goal, the market, last year and prior period. Say goodbye to “industry benchmarks”.

Interlocking measurementapproach that ties together day-to-day management, incrementally and long term financial return of marketing to one comprehensive approach for proving success and facilitating optimal stewardship through the most rigorous means.

Weekly performance reviews to review campaigns, share worthwhile insights and align on action items.

We never leverage 3P buying platforms like Meta or Google Ads as a measurement source of truth for campaign performance.

Our team is exclusively senior experts. We manage your campaigns end-to-end, no pass-offs to behind the scenes junior talent.

“Experts” has a clear definition at PMP:

• Minimum of 10 years of experience

• Has held positions of leadership within a marketing function

• Worked in high-pressure environments

• Thinks like a business operator first

Strategy and tactical plan development: We develop smart cross channel strategies that are connected to the realities of execution through tactical excellence. A smart strategy that isn’t executable is worthless. Paid, SEO and other owned elements have to work together to reach the right people at the right time across their purchase journey.

We connect systems and tools like ecomm systems or CRM platforms so that campaigns can optimize and be evaluated against real business outcomes, not just button clicks.

Relentless Growth Management Disciplined testing and iteration compounds business outcomes. This is the difference between average and exceptional results. We develop a queue of rank ordered tests based on impact opportunity and execute against it week in and week out.

Real business outcomes, not clicks.