Hiring a paid media agency can unlock major growth—if you choose right. This guide breaks down what agencies do, when to bring one in, and how to vet the right partner. Ideal for marketers ready to scale, improve ROI, or get more from their media investment.

Structured testing helped a franchise client unlock a new audience - boosting qualified leads by 100% in week one and 197% YoY. AI helps, but smart human strategy still finds what machines miss. When message and audience align, results follow fast.

Is your marketing driving real growth—or just keeping up with the market? This framework helps you benchmark performance, uncover missed opportunities, and measure if your media is actually gaining ground—or just riding the wave.

The “two-week timeline tax” is real—and it's quietly costing you up to 25% in lost conversions each year. Our analysis shows that slow agency cycles delay growth you’ll never recover. We break down the compounding cost of inaction—and how to move faster.