Platform A/B tests are not A/B tests. Most digital ad agencies misuse A/B tests. Learn when marketers should use them for performance vs. insight and what to demand from a digital media or paid social agency.

Measuring campaign impact in channels that don’t fit neatly into attribution models is tough. Traditional tools are costly, incomplete, or require years of data most brands don’t have. That’s why we’ve been turning to Share of Search (SOS) — a research-backed way to measure both the gains from your marketing and the drag from competitors’. In this article, we share how one regional hospital used SOS to prove impact against a national rival.

Hiring a paid media agency can unlock major growth—if you choose right. This guide breaks down what agencies do, when to bring one in, and how to vet the right partner. Ideal for marketers ready to scale, improve ROI, or get more from their media investment.

Structured testing helped a franchise client unlock a new audience - boosting qualified leads by 100% in week one and 197% YoY. AI helps, but smart human strategy still finds what machines miss. When message and audience align, results follow fast.

Is your marketing driving real growth—or just keeping up with the market? This framework helps you benchmark performance, uncover missed opportunities, and measure if your media is actually gaining ground—or just riding the wave.

The “two-week timeline tax” is real—and it's quietly costing you up to 25% in lost conversions each year. Our analysis shows that slow agency cycles delay growth you’ll never recover. We break down the compounding cost of inaction—and how to move faster.